Online newspapers starting to make money

A story in Asia Times goes into some detail about the current state of online news reading and readership.

Of particular interest are comments about a number of publications that are starting to see their businesses turn profitable (including the NY Times). The article attributes some of this change to more sophisticated ad delivery that allows advertising to be delivered to users who are reading topics related to the products and embedding the advertising in the stories instead of in pop-ups or banners at the sides.