Why do you care about Boot Camp?

So, there's been much discussion today about Boot Camp, Apple's new product for booting an Intel Macintosh into Windows XP. Reactions are basically falling into three tags: Yee- haw! ; Who cares? ; and It's the End of the World! I'd like to hear what the readers here think, so come on down and use the Comment feature to add your words of wisdom to this debate.