UK company launches interesting fundraising campaign

A creative company in the UK has devised a new fundraising mechanism aimed at people who make a lot of money (which would include just about everybody in the west). As reported by Wired, and as you can see for yourself by visiting the site at Global Rich List, the idea is to point out to people how well off they really are in relation to the rest of the world and encourage them to give some of their hard-earned money to CARE.

Unfortunately, they haven't seen much in the way of donations, but it is an interesting use of the web and statistics.