Philips sponsors magazine simplification

It probably wasn't two days ago that Carol and I were talking about how annoying it's become that magazines now often bury their tables of contents deep within their ad-laden pages, in some cases allowing ads to interlope between the pages of the table. Well, Philips Electronics has noticed and they're doing something about it. Philips will be paying Time Warner about $5M to put their TOC on the first page, right where it belongs. The Wall Street Journal details this intriguing advertising play (should be free at least for today).